IOA Kicks-Off New Social Media Campaign

The Irish Organic Association has launched a new social media campaign called “Granny’s Stew” with the thematic focus on Organic Food: The Way It Used to Be. The 6-week promotional campaign can be seen across our social media channels, including Instagram, YouTube, X and Facebook.

This new initiative seeks to build on the success of our recent Tóg an Duilleog | Grab the leaf campaign, playing on the nostalgic memories of tasty locally produced food. The overall aim is to enhance awareness and understanding of the EU Organic Logo amongst Irish consumers as well as the merits of Irish organic production.

Follow the Irish Organic Association on our social media channels or visit our consumer website, This Is Irish Organic, to learn more about Irish organics.