New Bord Bia National Organic Promotion Campaign Launched
Bord Bia has launched Ireland’s first National Organic Promotion Campaign. The campaign entitled “More-ganic”, designed to encourage Irish consumers to add more Irish organic produce to their shopping baskets, is running from 6th November until 17th December 2023. The key target group of the campaign are Irish consumers aged 24 to 44, with promotional material running across a range of traditional and new media including TikTok, YouTube, radio, and outdoor advertising. “More-ganic” will also partner with retailers, ‘foodie’ influencers and other media, with a second wave of the campaign due to take place next spring as part of a three-year plan to support the organic sector.